"EXCITING H DESIGN!!!" Coming to a Honda Near You
“EXCITING H DESIGN!!!” That’s the name of Honda’s newest styling language, capital letters and three exclamation points included. What does this nonsense mean? Hit the jump for more details.
This new design identity centers on something called the “solid wing face.” Basically this entails connecting the grille and headlamps with one uninterrupted styling element.
Believe it or not that trio of exclamation points actually represents something. The first one stands for “high tech,” and it supposedly reinforces the company’s innovative spirit. The second point represents “high tension,” the pursuit of a beautiful body and layout. Lastly, that third exclamation is not just for hyperbole, oh no, it stands for “high touch,” which is apparently Honda shorthand for finely honed surfaces and textures.
“EXCITING H DESIGN!!!” will first be applied to the new Fit, but it will eventually spread across the company’s global lineup of vehicles. We can’t wait to see it in person.
Discuss this story at S uperHonda.com
Born and raised in metro Detroit, Craig was steeped in mechanics from childhood. He feels as much at home with a wrench or welding gun in his hand as he does behind the wheel or in front of a camera. Putting his Bachelor's Degree in Journalism to good use, he's always pumping out videos, reviews, and features for AutoGuide.com. When the workday is over, he can be found out driving his fully restored 1936 Ford V8 sedan. Craig has covered the automotive industry full time for more than 10 years and is a member of the Automotive Press Association (APA) and Midwest Automotive Media Association (MAMA).
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Oh dear... When that grill first hit the Accord Plug-in, I knew I hated it. They would've been better sticking with the Accord/CR-V/Odyssey grille. Ugh..