Volvo Concept Coupe Video, First Look

Jason Siu
by Jason Siu

After several years of rolling our impressive, but hardly sexy, new safety technology, Volvo is looking to change its perception.

To do that and to give the world a preview of its future design direction, the Swedish automaker unveiled its Concept Coupe at this year’s Frankfurt Motor Show. The Concept Coupe is actually the first of three concept cars that are in the works, with all three paving the way for the introduction of the new XC90.

SEE ALSO: 2013 Frankfurt Motor Show Coverage

So how good of a job did Volvo do with its Concept Coupe to persuade others that its future is bright… and stylish? Take a look at our first look video below and judge for yourself.

GALLERY: Volvo Concept Coupe Live Shots

GALLERY: Volvo Concept Coupe

Discuss this story at VolvoForum.com

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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