Hyundai Considering Third Luxury Model, New Compact Crossover
Hyundai is considering adding a third luxury model and a new compact crossover to its lineup.
According to new Hyundai Motor America CEO David Zuchowski, the Korean automaker believes “it’s fair to say that within a couple of years there may be another premium” model added to Hyundai’s lineup. Rumor has it that Hyundai could be working on a luxury sedan to compete with the BMW 3 Series, but Zuchowski declined to comment on it.
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The company is also studying the prospects of a compact crossover such as the Kia Soul and Nissan Juke, a segment that Hyundai currently has no presence in. Most importantly however, the Korean automaker remains cautious to ensure entering niche markets won’t cannibalize sales of existing models.
“You’ve got to grow your volume by growing in segments where you aren’t right now,” said Zuchowski. “That’s what our focus is down the road.”
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[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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