Jeep Super Bowl Commercial Speaks to Your Restless Spirit
The second of three Chrysler Super Bowl ads, Jeep took center stage just ahead of the half time show to put the spotlight on its new Cherokee compact crossover.
Watch the full commercial below and get complete 2014 Jeep Cherokee info here.
SEE ALSO: 2014 Jeep Cherokee Review
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With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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I can't imagine why Chrysler chose to use the Cherokee for their Super Bowl commercial....except for the fact that it's the highest price Jeep of the whole line. The model that is selling like hotcakes is the Wrangler....So they didn't need to advertise it at all....It's all about money........
I think the song "This land is Our Land" was poorly chosen to emphasize the meaning of the commercial they played. Now we have whats left of a American car co. , surviving, although subsidized to do so, taking a left turn. Its as if they cut up an American flag to make a new one that is integrate with the flags of several other countries. It's wrong on many levels. My letter to American Motors today after hearing the butchered classic patriotic song.... "I am a world traveler who loves interacting with people all over the Earth, with a special affinity for the diversity that especially resides with us here in So. Cal. Yet I am completely insulted by the bastardization of the American patriotic song, intended to unite and celebrate the ownership of our land as citizens of the USA. Today is a sad day. Amongst the uniquely patriotic Superbowl context, there is the erasing of a cultural-building song of our nation. You should of wrote a new song that celebrates the cultures of Earth. You should be ashamed. You are lucky that this is a public domain song. Nonetheless, I hope you loose money and get sued by the citizenry. I have officially decided to NOT buy that jeep (her initial car of choice) for my daughter this year. Do NOT contact me." Sincerely, Chuck