Mitsubishi to Focus on Plug-in Hybrids

Jason Siu
by Jason Siu

As Mitsubishi strives to end losses in Japan and North America, it will turn to expanding its plug-in hybrid offerings.

New plug-in models from Mitsubishi will be heading to North America in the near future, as the brand hopes to surpass the 5.2 percent operating margin it forecast in its midterm business plan that ends on March, 2017.

SEE ALSO: Future Cars

According to President Osamu Masuko, Mitsubishi expects electric and plug-in hybrid vehicles to make up 20 percent of its output by 2020.

SEE ALSO: Mitsubishi Outlander PHEV Delayed by Battery Shortage

A plug-in hybrid variant of the Montero is in the pipeline to be available in 2016 and will draw inspiration from the GC-PHEV concept. Of course there’s also the Outlander PHEV and Outlander Sport PHEV that will be coming to North America.

GALLERY: 2014 Mitsubishi Outlander PHEV

[Source: Bloomberg]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • RWS RWS on Feb 19, 2014

    So where is the Outlander PHEV? It's been promised for the U.S. for years now....