Scion FR-S Variants in Doubt Due to Poor Sales
Given how popular the Scion FR-S is with the automotive media, including ourselves, it might come as a surprise that sales of the sports car aren’t exactly impressive.
In a recent interview, Vice President for Toyota European R&D, Gerald Killmann confirmed that variants for the Scion FR-S aren’t getting the nod by execs due to poor sales worldwide. The FR-S, known as the GT 86 in other markets, is behind its sales targets in all major markets, leaving a more powerful variant or even a convertible model in doubt.
SEE ALSO: Scion FR-S Convertible Still Under Study
“A faster version of that car would be at the top of most people’s wish lists, but like the cabriolet, it is hard to justify a business case to push either model into production based on the current sales,” said Killmann. The Japanese automaker itself is unsure as to why the FR-S is experiencing slow sales, but even Killmann acknowledge that it could use more power under the hood.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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