Ford is Bringing Back the Escort
The Ford Escort nameplate will live once again, just not in America.
The Blue Oval brand has confirmed that the production Ford Escort will make its debut at the 2014 Beijing Motor Show and the sedan will be built exclusively for the Chinese market. Shown in concept form at last year’s Shanghai Motor Show, the new Ford Escort will likely share its powertrain with the Chinese version of the Ford Focus.
SEE ALSO: Ford Escort Resurrected in China
Currently there are no plans for the Ford Escort to make its way outside of China, and it’s interesting that the automaker is reviving an older nameplate that is defunct in the North American markets. Recently Nissan made a similar move, reviving the Datsun brand for emerging markets. According to the American automaker, the new Escort focuses on “a fun driving experience, high level of technology, exception roominess, uncompromised functionality and sophisticated design.”
Believe it or not, the Ford Escort is the fifth best-selling car of all time, having moved 20-million units in its existence. It was originally discontinued in 2000 and was first sold in England in 1967 as a 1968 model year. Six generation of European Escorts were created and interestingly enough, those sales figures doesn’t take into account the American Escort model – that’s how popular it was in Europe.
GALLERY: Ford Escort Concept
[Source: Autocar]
Discuss this story at our Ford forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation