Lamborghini Urus SUV Entering Production in 2017
Get ready, in a few more years the newest Lamborghini model will be heading to production.
It is being reported that the Urus SUV will be built at the Volkswagen Group’s factory in Slovakia starting in 2017 and will use a modified version of the Group’s MLB platform that will also be underpinning the next-generation Porsche Cayenne. The plant will also be responsible for building the Cayenne, VW Touareg, Audi Q7 and bodies for the upcoming Bentley SUV.
Lamborghini is just one of many luxury automakers that are entering the SUV market in hopes of capturing the attention of affluent buyers in markets such as China, Russia and the Middle East. Maserati will also be joining the fray with its Levante next year while Rolls-Royce is still mulling over adding an SUV to its lineup.
The Lamborghini Urus will be the brand’s first SUV since the LM002, which was discontinued in 1993.
GALLERY: Lamborghini Urus SUV Concept
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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