Ford Tops in Q1 Brand Loyalty Study

Stephen Elmer
by Stephen Elmer

Loyalty is important to automakers, and those that managed to increase their brand loyalty saw gains in market share last year.

IHS Automotive has released the results of a study looking into brand loyalty, revealing that Ford led the first quarter of 2014 with 64 percent loyalty. These numbers are found by looking at 1.8 million new vehicle transactions in which a household returned to market during the first quarter of 2014.

Following closely behind Ford are Mercedes-Benz and Toyota, both of which had a 57.8 percent loyalty.

Overall trends indicate that those brands that improved in loyalty also managed to increase market share. Jeep climbed by 8.1 percent in loyalty, while also moving up by 1.3 percentage points in market share. Nissan and Subaru also saw loyalty gains, both of which gained just under a single percentage point in market share.

[Source: IHS Auto]

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Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="">Twitter</A> and <A title="Stephen on Google+" href="">Google+</A>

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