Lexus Pondering Sub-NX Crossover
Lexus wants to become less dependent on the North American market for its sales and that could mean a smaller lineup.
Most recently, the Japanese automaker added the new NX crossover, but the company is considering an even smaller crossover. According to the brand’s European vice president, Alain Uyttenhoven, the launch of a small SUV is “not impossible” for Lexus and even “made sense” for the brand. He wouldn’t confirm that a model is being developed.
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Currently the North American market accounts for nearly half of the company’s total annual sales. But tastes in the European, Chinese and Japanese markets will likely result in the development of smaller models, such as one that would slot under the new NX. Uyttenhoven said rouhgly 60 percent of the premium vehicles sold in Europe retail below $54,000 and that he believes the premium market starts with the compact Audi A1.
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[Source: Autocar]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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