Infiniti Seeks Trademark on 'Eau Rouge' in US

Stephen Elmer
by Stephen Elmer

Infiniti wants to lock down the rights to use the name Eau Rouge on an upcoming vehicle in the US.

Infiniti is already using the name on its Q50 Eau Rouge Concept car, which marries the Q50 sedan with the 550-hp engine from the GT-R. Production of this car has been rumored, but nothing, including the name, has been confirmed by Nissan.

There is also a chance that Eau Rouge will be tacked onto an upcoming halo car from Infiniti that would sell for upwards of $100,000. The brand has announced a mystery debut at the Paris Motor Show which is likely to be this flagship car, or at least a concept version.

SEE ALSO: Infiniti Teases Big Paris Motor Show Debut

According to the U.S. Patent Office, this application is still being considered for approval. The name Eau Rouge comes from a corner at the famous Spa-Francorchamps circuit, and a spokesman for the race track would not comment on whether or not they were alright with Infiniti’s application. In order to sell the car in Europe, Infiniti would have to make some type of deal with the race track, who already holds trademark for the name “L’Eau Rouge.”

GALLERY: Infiniti Q50 Eau Rouge Concept

[Source: Automotive News]

Discuss this story at our Infiniti Q50 forum

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="">Twitter</A> and <A title="Stephen on Google+" href="">Google+</A>

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