Toyota Swagger Wagon Returns in Epic Ad Campaign

Jason Siu
by Jason Siu

The Swagger Wagon is back, four years after the original videos debuted.

With the introduction of the 2015 Toyota Sienna, the Japanese automaker has brought back the Neubert family and this time teamed up with Busta Rhymes for a new Swagger Wagon video. The company wants to remind us that the Sienna isn’t a boring minivan and shares the effect its had on the Neubert family.

SEE ALSO: 2015 Toyota Sienna Makes Scolding Unruly Kids Easier

If you’re new to the whole Swagger Wagon phenomenon, the original videos debuted in 2010 when Toyota introduced the 2011 Sienna. The family has since been used numerous times in various Sienna commercials but this one might be the best yet.

GALLERY: 2015 Toyota Sienna

Discuss this story at our Toyota Sienna forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • George H Hill George H Hill on Aug 01, 2014

    This makes me just want to point and laugh at Sienna owners. You guys could have had a 4Runner!

    • See 1 previous
    • Perry F. Bruns Perry F. Bruns on Aug 04, 2014

      So they could have had a car that goes offroad, which the vast majority of the roadgoing population never does, at the expense of a mild loss of fuel economy and a major loss of cargo space. No sale.

  • Smartacus Smartacus on Aug 01, 2014

    Wow! this is almost as lametardtastic as Hillary For President.

    • See 5 previous
    • Smartacus Smartacus on Aug 21, 2014

      She just bombarded my email with dozens of comments, took all my replies and added "yeah, no, you"

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