GMC Boss Eyes Denali Trim for Canyon

Luke Vandezande
by Luke Vandezande

GMC boss Duncan Aldred wants to sell more of its products with premium “Denali” trim and the new Canyon midsize pickup could play a role in that.

General Motors introduced members of the media to its new duo of midsize pickups during a launch event in southern California last week and it as there that Aldred told Automotive News that he wants a Denali version of the new GMC Canyon. He said roughly 20 percent of the vehicles GMC sells are equipped with the near-luxury Denali trim and Aldred wants to see that split shift to 25 percent for Denali-trimmed models across the company’s greater portfolio.

The Canyon sells at a premium over the Chevrolet Colorado, which is stylistically different but built with an identical powertrain. A generously-equipped Canyon can cost over $45,000 or roughly $3,000 more than a comparably-equipped Chevrolet Colorado. That means a Denali version of the Canyon could conceivably creep close to costing $50,000. The least expensive Sierra 1500 Denali carries an MSRP of $49,410 including delivery and can climb much higher.

“I’m pushing the engineers and designers to give me a credible Denali,” Aldred told Automotive News, but will that be possible? The Sierra Denali comes with a dressed-up exterior and nicer interior materials like aluminum and wood inlays. Presumably, the same treatment would apply to the Canyon, representing a new entry-point to premium truck ownership for GM customers.

Discuss this story at our Chevrolet Colorado forum

[Source: Automotive News]

Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="">Twitter</A> and <A title="Luke on Google+" href="">Google+</A>.

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  • Smartacus Smartacus on Sep 29, 2014

    How much will they charge for a GMC Canyon Denial Edition? Denali is not just a river in Egypt