GMC boss Duncan Aldred wants to sell more of its products with premium “Denali” trim and the new Canyon midsize pickup could play a role in that.
General Motors introduced members of the media to its new duo of midsize pickups during a launch event in southern California last week and it as there that Aldred told Automotive News that he wants a Denali version of the new GMC Canyon. He said roughly 20 percent of the vehicles GMC sells are equipped with the near-luxury Denali trim and Aldred wants to see that split shift to 25 percent for Denali-trimmed models across the company’s greater portfolio.
The Canyon sells at a premium over the Chevrolet Colorado, which is stylistically different but built with an identical powertrain. A generously-equipped Canyon can cost over $45,000 or roughly $3,000 more than a comparably-equipped Chevrolet Colorado. That means a Denali version of the Canyon could conceivably creep close to costing $50,000. The least expensive Sierra 1500 Denali carries an MSRP of $49,410 including delivery and can climb much higher.
“I’m pushing the engineers and designers to give me a credible Denali,” Aldred told Automotive News, but will that be possible? The Sierra Denali comes with a dressed-up exterior and nicer interior materials like aluminum and wood inlays. Presumably, the same treatment would apply to the Canyon, representing a new entry-point to premium truck ownership for GM customers.
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[Source: Automotive News]