GM Trademarks 'Silverado Big Sky'
Sometime in the near future, Chevrolet will announce a new trim package for its Silverado half-ton pickup.
General Motors filed paperwork yesterday to trademark the name “Silverado Big Sky.” Currently Chevrolet offers seven trim levels for the Silverado ranging from the base “WT” to the “High Country” luxury trim that competes with Ford’s King Ranch and Rams’ Laramie Longhorn options.
Company spokesman James Bell wasn’t able to comment on the filing, which only covers the Silverado Big Sky name and doesn’t go into detail about equipment that will be part of the package.
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Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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