Mazda Koeru Concept Debuting Next Month in Frankfurt

Jason Siu
by Jason Siu

Mazda is debuting a new crossover concept at this year’s Frankfurt Motor Show.

Called the Koeru concept, the new crossover is the latest evolution of the Japanese automaker’s Kodo Soul of Motion design language. Based on the sketch above that the company released, it appears that Mazda will add more sharp lines and angles to its vehicle designs, which have taken a softer, more rounded appearance over the recent years.

According to Mazda, the company wanted to “impart the Koeru with the power and vitality of a wild animal while maintaining a sense of refined dignity.”

SEE ALSO: Mazda is Replacing the First Wrecked 2016 MX-5 Miata

The word Koeru means to “exceed” or “go beyond,” and Mazda believes the concept will embody the meaning of the word by exceeding the segment’s current standards and stereotypes. Along with previewing the next step in Mazda’s Kodo design language, the Koeru concept will also be host to the latest SkyActiv technologies.

Joining the Koeru concept at the 2015 Frankfurt Motor Show will be a total of 14 vehicles including the Mazda2, Mazda3, Mazda6, CX-3, CX-5 and MX-5 Miata.

The Koeru will debut on September 15 and check back with as we’ll be reporting live from the show floor.

Discuss this story at our Mazda CX-3 Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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