Ferraris Are About to Get a Little Less Rare
Ferrari is thinking about making a significant increase on its production cap.
Currently the Italian automaker’s goal is to ramp up production to 9,000 units annually by 2019, removing the previous cap of 7,000 units per year.
Speaking at the 2016 Detroit Auto Show, Ferrari chairman and FCA CEO Sergio Marchionne said, “We need to get there and try to determine whether the market can handle more than 9,000. The founder of Ferrari in 1947 had a clear view that we produce one car less than the market demands, so, as long as we pay attention on that rule, we’ll be fine.”
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Now that Ferrari is an independent company and is traded on the stock market, the company is willing to increase its volume considering the stock has dropped 16 percent since its October initial public offering. This year, Ferrari has a sales goal of 7,700 units, an increase of 500 compared to 7,200 vehicles in 2014.
According to estimates from Massimo Vecchio, an analyst with Mediobanca in Milan, Ferrari’s earnings would increase 59 percent from its 2014 level to 1.1-billion euros if it manages to sell 9,000 cars in 2019.
The U.S. is expected to account for 35 percent of deliveries in 2020, up from 30 percent this year.
[Source: Bloomberg]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Typical big business Stupid thinking. Lamborghini builds like Ford, nobody cares, and values tank. They will destroy Ferrari future values and exclusivity. People aspire to exclusivity. So sad. Smarter thinking would be to raise prices, people will still pay. The long-term health of Ferrari sucks with this type of decision. Many Ferraris are considered investments not everyday minivans
Ferrari is not truly divorced from FCA as long as the goddamn Ferrari chairman is the CEO of FCA! After you separated, did you let your ex-spouse make any of your decisions, much less be the highest authority over your life?