Lamborghini CEO Will Lead Audi's Quattro Division

Jason Siu
by Jason Siu

Lamborghini president and CEO Stephan Winkelmann will head Audi’s quattro subsidiary starting March 15.

The German automaker made the news official with Winkelmann taking over for current head of quattro, Heinz Hollerweger, who is retiring after almost 40 years of working for Audi. Winkelmann will take over quattro GmbH, a 100-percent subsidiary of Audi AG that is responsible for the company’s high-performance R and RS models. He will leave his position at Lamborghini, where he has been president and CEO since January 1, 2005.

Under his leadership, Winkelmann guided Lamborghini to great success in the past decade, tripling the number of Lamborghini dealerships as well as setting a new sales record of 3,245 units in 2015. Prior to becoming CEO of Lamborghini, Winkelmann was the board of management chairman of Fiat Auto Austria, Switzerland and Germany.

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Falling under quattro GmbH is the Audi Sport brand with customer motorsport, the development and distribution of the R and RS models, the accessories of the Audi Sport collection and the car-customizing services of Audi exclusive. In announcing Winkelmann’s new position, the company also revealed that the Audi Sport brand will be positioned more clearly in the future.

Hollerweger became head of quattro GmbH in April 2014 and helped lead the expansion of the RS portfolio and the development of the new Audi R8.

Stefano Domenicali, former team principal of Ferrari’s Formula One division, will be replacing Winkelmann.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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