Kia Sorento Stars in New Tecmo Bowl-Themed Ad Campaign

Jason Siu
by Jason Siu

Kia is finding inspiration from classic Nintendo games for its latest ad campaign.

The Korean automaker enlisted the aid of football legends Bo Jackson and Brian Bosworth for a new campaign that will air during NBC’s upcoming “Sunday Night Football” broadcast. As the NFL season kicks off this week, Kia has created two ads that are inspired by the classic Tecmo Bowl video game, widely considered one of the best sports video games ever created, even three decades after its release.

SEE ALSO: 2016 Kia Sorento SX Limited Review

“At Kia, we are always looking to stand out, and using the Sorento to take football fans inside a beloved video game and bring two legendary players roaring back in all their 8-bit glory was an opportunity that was simply too good to pass up,” said Michael Sprague, chief operating officer and EVP, Kia Motors America (KMA). “Sunday Night Football has been the top-rated primetime show for five straight years, and after our football-themed advertising helped push Sorento sales up more than 13 percent in 2015, returning this year was a no-brainer.”

You can watch the other video below.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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