Jaguar Land Rover Hires Cartoon as Brand Ambassador
Jaguar Land Rover is thinking outside the box for its newest global ambassador.
The British automaker has announced Noodle, Japanese guitarist and founding member of virtual British band Gorillaz, as its newest brand ambassador. Noodle will help drive a new skills gap campaign aimed at inspiring young people to become future engineers and innovators, as well as joining the Jaguar Racing crew.
According to Jaguar Land Rover, it plans on using its entry into Formula E to promote its “thought leadership position as a business that is shaping the future to solve the technology innovation and skills gap challenges.”
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Gorillaz has released five albums since 2000 and has sold more than 100-million records worldwide. Noodle will help to highlight the opportunities for young people to get involved and be part of the next generation of electric vehicle technology.
“The young minds of today are the engineers of tomorrow,” said Noodle. “We are in the driving seat and our imaginations are the fuel. It’s time to lead the charge and build a better world!”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Gorillaz was a thing 15 years ago.