Pure McLaren Launches Its First Ice Driving Experience
Starting next year, enthusiasts can enjoy the McLaren 570S on ice.
The company’s inaugural ice driving experience, the Pure McLaren Arctic Experience, will take place in January 2017 against the backdrop of northern Finland, 200 miles into the Arctic Circle. According to Pure McLaren, the program “is designed to give guests an extraordinary experience on snow-covered roads and ice track.” A team of professional driving coaches from Pure McLaren are teaming up with renowned winter testing facility Test World to provide one of the most varied ice driving experiences available.
Guests will get behind the wheel of the McLaren 570S Coupe to tackle a variety of track configurations, covering both ice and snow surfaces. When they’re away from the track, they will get to enjoy other winter activities such as a husky safari and snowmobile expedition with the help of local travel provider, Luxury Action.
SEE ALSO: McLaren Launches All-Electric P1, 1% of Children Rejoice
Accommodation for the Pure McLaren Arctic Experience will be provided by Jávri Lodge, the former home of the President of Finland.
Prices for the Arctic Experience starts from £12,500 ($15,260) per person and it will take place from January 15 to February 3, 2017. A three-night stay is available for groups of up to 14 guests and the event is open to drivers and non-drivers, McLaren owners and non-owners.
Discuss this story on our McLaren Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation