Mitsubishi is Building a Modern-Day Version of Its First Car
Mitsubishi is celebrating its 100th birthday with a unique creation.
The Japanese automaker has announced it is teaming up with the West Coast Customs team to recreate the Mitsubishi Model A, the vehicle that started it all for the brand. But it won’t be an identical replica, as it will ride on the platform underpinning the Outlander Plug-in Hybrid Electric Vehicle, what Mitsubishi calls its most technologically advanced vehicle. It will, however, have the looks of the original 1917 vehicle.
The project will be built at the West Coast Customs facility in Burbank, California, and will be completed this summer. The build will also be featured on an upcoming episode of Inside West Coast Customs, which airs on the Velocity network on Tuesdays at 9:00 PM PDT/EDT.
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“We’re proud to be a 100-year-old brand with a rich heritage in the automotive landscape. The Mitsubishi Model A is the vehicle that paved the way for many other unique and exciting models over the years and we’re excited to re-design it with West Coast Customs,” said Francine Harsini, senior director, marketing at MMNA. “The Mitsubishi Model A will feature all the distinctive aspects of the 1917 vehicle, but will be built on the PHEV platform and offer the latest in automotive technology.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Not going to lie, this is actually kind of interesting.