Hyundai Kona Helps Save the Day in Super Bowl Commercial
Most Super Bowl ads are flashy and feature celebrities, but Hyundai is taking a different approach this year.
The Korean automaker has released its Super Bowl LII commercial featuring the new Kona crossover. But instead of enlisting the help of an A-list celebrity, Hyundai decided to create a spot that all parents can relate to.
The commercial takes place on a kid’s soccer field as parents complain about how of all the days, the game had to be this Sunday, referring to Super Bowl Sunday. Things look bleak for the parents hoping to catch the Super Bowl, until the referee arrives in a Hyundai Kona to save the day.
SEE ALSO: 2018 Hyundai Kona Quick Spin
We don’t want to ruin the rest of the commercial for you, but you’ll likely enjoy what happens if you’ve had to sit through a kid’s soccer game or two. Especially if you’re a parent and often want to be in two places at once.
Discuss this story on our Hyundai Kona Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Well...it's much better than what FCA did.