Volkswagen Drops Tiguan Prices By Up to $2,200

Sebastien Bell
by Sebastien Bell

Volkswagen is going after compact crossover buyers even harder this year, lowering the price of the Tiguans by as much as $2,180.

The move is an attempt to “conquest customers” in the highly competitive segment, according to a report from Automotive News.

In a notice that was sent out Thursday, VW told dealers that it’s cutting the sticker price for base model S trim Tiguans by $600, cutting the price for the SE trim by $2,180, and the SEL trim by $1,460. Prices for the highest SEL Premium trim, though, remain unchanged.

That brings starting prices down to $25,495, $27,650, and $31,990 for S, SE, and SEL trims (in FWD), respectively. The SEL Premium trim, with all its whizbangery, remains at $37,150.

The new Tiguan premiered this year and played a big role in VW selling seven percent more vehicles this year than last. That said, though, it didn’t sell as well in December as the Tiguan it replaces.

SEE ALSO: 2018 Volkswagen Tiguan Review

Part of that might come down to the fact that VW is still selling the Mk1 Tiguan as the Tiguan Limited (whose $22,860 starting price remains unchanged).

Regardless, taking a bigger piece of the lucrative compact crossover segment is central to VW’s growth plan. According to Automotive News, the segment grew 6.2 percent last year and with sales of non-SUVs slowing in inverse proportion.

Despite that, though, VW remains a relatively small player in the segment. With sales of a little over 21,000 new Tiguans last year (though it only sold for the half the year), it is far outmatched, sales-wise, by Toyota, Honda, Ford et al., which all sold more than 100,000 compact crossovers last year.

A price drop, along with plans to build a Tiguan variant, should help VW take a bigger slice of the compact crossover pie than it currently is.

A version of this story originally appeared on VW Vortex

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Sebastien Bell
Sebastien Bell

Sebastien is a roving reporter who covers Euros, domestics, and all things enthusiast. He has been writing about the automotive industry for four years and obsessed with it his whole life. He studied English at the Wilfrid Laurier University. Sebastien also edits for AutoGuide's sister sites VW Vortex, Fourtitude, Swedespeed, GM Inside News, All Ford Mustangs, and more.

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  • John John on Jan 05, 2018

    Will Canada have a price drop considering that it starts at $28,925 almost $29,000 and finishing off around $40 - 45K? Plus taxes and other fees around 50K.

  • Earl Earl on Jan 05, 2018

    I like the looks of the shorter version they have in Europe...They could make the panoramic sunroof optional on all models and offer more premium cloth seats like Europe. More power wouldn't hurt...maybe in the future.