Rewatch Ram's Super Bowl 52 Commercials Right Here
After showing the 2019 Ram 1500 last month, it was obvious the heavily updated pickup would be part of Fiat Chrysler’s five-ad marketing campaign for Super Bowl 52.
Ram’s Super Bowl ad shows a group of vikings travelling to Minneapolis to watch the big game. Not surprisingly, they have a 2019 Ram 1500 in their company, a truck that is “built for the unexpected,” as FCA puts it. That’s a good thing, because the group is in for an interesting surprise once they get to Minnesota.
SEE ALSO: 2019 Ram 1500 Video, The 10 Things to Know
The version of the ad that aired during the Super Bowl 52 coverage was the short, 60-second version, but thanks to the magic of the internet, we have the full two-minute version to share with you. We’ve also embedded its Dr. Martin Luther King, Jr. Super Bowl 52 spot, which is embedded below.
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Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.
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Terrible commercial. It's a shame the King children licensed both his words and voice to sell a truck; and the rest of the images are equally irrelevant to the product. It's blatant manipulation.
My goodness...both of these were two of the worst commercials I've seen in a long time.