Mercedes-Benz O Class Trademarks Leave Us Confused
Mercedes-Benz has filed a series trademark applications with the European Intellectual Property Office for various ‘O’ badged vehicles, AutoGuide.com can exclusively report.
The trademark applications, which include O 120, O 140, O 180 and O 200, were filed by Daimler AG on February 4th, 2019. They were filed under a trademark classification reserved for “motor vehicles and motor vehicle engines,” which means they could be used on a variety of Mercedes products including cars, trucks, SUVs and buses.
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We’re not sure what Mercedes-Benz has in store for these particular O Class names, but in the past, the automaker has used the ‘O’ name to refer to city buses. The current-generation Mercedes-Benz Citaro city bus is also known as the O530, which was preceded by other buses like the O305 and O405.
The O Class names that were recently trademarked are stylistically different than the bus names , however, with a space separating the ‘O’ and the numerical digits. These filings also following Mercedes-Benz’s naming convention for passenger vehicles, which typically use a three-digit number to denote different engine sizes and outputs.
We could see the ‘O Class’ name perhaps being applied to a series of small production people movers due to Mercedes city buses like the O530, but it’s very hard to say what the automaker has in store for these badges. Additionally, a trademark application isn’t evidence of much, so it’s very possible that the ‘Mercedes-Benz O Class’ will never reach production.
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Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.
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