Hyundai Pavise Name Trademarked, But What Is It For?

Sam McEachern
by Sam McEachern

Hyundai has filed to reserve the name ‘Pavise’ with New Zealand’s trademark office, potentially signaling the arrival of a crossover that utilizes the badge.

While it would be odd for Hyundai to file a trademark that would be used globally in New Zealand, this isn’t an unheard of practice. For example, we recently discovered that Aston Martin had filed to claim the legal rights to the name ‘Valen’. It first filed for the name in Lebanon before later moving to reserve it domestically in Britain.

SEE ALSO: 2020 Hyundai Palisade Review and First Drive

Pavise is actually the official word for those elongated shields that you may have seen medieval soldiers depicted as having. According to our Google search, the name Pavise is believed to have come from the city of Pavia in Italy.

It’s for this reason that we think Pavise could be used on a Hyundai crossover. After all, a word that means “shield” doesn’t really evoke performance, and Pavise doesn’t sound particularly exciting. Perhaps it could be for a “coupe version” of an existing crossover? Maybe a boxy off-roader? Maybe it’s for a new autonomous concept that shields its occupants from danger? Your guess is as good as ours.

We know the Pavise name won’t be used on the Hyundai’s forthcoming A-segment crossover, however, which will be called the Venue. For what it’s worth, AutoGuide also uncovered the Venue name ahead of time — way back in January of this year.

The Hyundai Venue, which will be positioned against other tiny crossovers like the Ford EcoSport and Nissan Kicks, will debut at the 2019 New York International Auto Show later this month.

It will be interesting to see where the Hyundai Pavise badge pops up — that’s if it ever it does, of course.

ALSO SEE: Where is Hyundai From and Where are Hyundais Made?

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Sam McEachern
Sam McEachern

Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.

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