It’s easy to look good in a Bentley. But now, it’s easy to look good in Bentley, with the companies new line of branded merchandise.

Of all the eye-candy at this year’s Paris Motor Show, the newly unveiled Citroen Lacoste might be considered the nutritional equivalent of a jelly bean, but that doesn’t stop us from wanting to indulge in the empty calories on display here.

Paying special tribute to Alfa Romeo’s celebrated sport tradition, Florentine designer Giuliano Mazzuoli unveiled the new Contagiri 8C Competizione watch to great fanfair.

To coincide with the historic unveiling of the Bugatti Veyron 16.4 Super Sport, a new timepiece has been unveiled to go along with it.  Swiss luxury watchmaker Parmigiani released its new Bugatti Super Sport timepiece created to complement the supercar.

What do you do to celebrate a job well done? Sit down to a good meal at a nice restaurant? Go out for a couple of drinks with coworkers? Do you treat yourself to a new pair of shoes? If you’re Porsche, you celebrate by designing a new chronograph.

Many auto enthusiasts collect memorabilia, whether it be model cars, old signs, license plates, coffee tables made from NASCAR tires or even scrap cars turned into couches. This kind of stuff is the perfect addition to those with a classic in their garage and gasoline in their veins. But how about wearing it? Well besides the obvious t-shirts and jackets, you can how have an auto inspired watch!

Guys, when GQ says it’s ok to wear pink shoes, feel free to pick up a pair without fear of losing your “Man Card.”

Happy 55th birthday Porsche! And to help celebrate the momentous occasion, the Porche Club of America has commissioned Tag Heuer to make a very special edition 55-piece watch for the exclusive brand.

If you’re a true collector of fine timepieces and Rolls-Royce memorabilia, you won’t want to let this watch get away. Excalibur is offering the Corum’s Rolls-Royce Watch that was released back in 1976.

Ferrari’s merchandising outfit has been wildly successful for the famed sports car company. Walk down any street in a major city, and you’re guaranteed to see at least a few people wearing some kind of Ferrari branded gear, whether it’s a baseball cap, Puma driving shoes, a watch or an umbrella. Most cities have some kind of Ferrari standalone boutique, where there are no cars on display, but you can buy any kind of merchandise you want, from books to teddy bears to scale models.

Now, Lamborghini is hoping to get in on the act, and the Bolognese outfit has been launching its own boutique chain, with two stores launched in Los Angeles and Beijing in 2009. A third store in Vancouver opened its doors last weekend, and Lamborghini CEO Stephan Winkelmann was in attendance to commemorate its opening.

“The philosophy behind the Collezione Automobili Lamborghini fashion line is synonymous with the traits of each Lamborghini vehicle: Extreme, Uncompromising and unmistakably Italian,” stated Winkelmann in a press release. “Vancouver’s strong luxury market makes it a proper fit for expanding our line of fashion boutiques while remaining authentic to our brand DNA.”

The move into branded gear is an astute one. Let’s face it, more people can afford a $100 polo shirt than a $250,000 car. The Lamborghini store website has a few really nice items, like the driving shoes, the silk ties (nicer than the ties offered in some real boutiques) and the very cool Diablo driving gloves. For now, Ferrari’s tie ups with major clothing companies like Puma, as well as their Formula 1 fanbase, gives them the upper hand, but if Lamborghini stays the course with their subtle designs and cool color palettes (black and yellow is more pleasing than Ferrari red for some people), they just might be able to unseat their long-time rival in the apparel department.

Lamborghini also offers Merchandise for sale online at http://store.lamborghini.com

Press Release After The Jump