#HyundaiVeloster

Next week, Hyundai will unveil its European spec Veloster Turbo at the 2012 Geneva Motor Show. Contending in a competitive hot-hatch market, Hyundai UK President and CEO Tony Whitehorn said, “Veloster has quickly established itself as fun car and a unique proposition. The enhanced performance will increase the Veloster’s appeal for drivers who want the perfect combination of stand-out design, a fun drive and the practicality of a hatchback.”

The acclaimed Hyundai Veloster receives a major upgrade for the 2013 model year. Recognized for its unique three-door configuration, provoking design, build quality, and great value, the Veloster has also been criticized for falling short in the driving department.

We introduced you to the first of Hyundai’s Super Bowl ads today. Well, Hyundai isn’t stopping with just one – we’ve got our hands on another ad for you to preview before the big game.

In a 30-second ad titled “Cheetah,” which will be shown sometime during the first quarter of the game, a cheetah goes head-to-head with the Hyundai Veloster Turbo. The cheetah is let out of its cage, and the two take off down the open road. It’s not long before the cheetah realizes it’s beat, and turns out to be a sore loser… as it turns on its trainer.

We don’t know how many cheetahs you’re going to have the chance to outrun in your Veloster Turbo, but it’s still a pretty impressive feat to say that you could if you wanted to. Watch the ad after the jump.

Hyundai and Rhys Millen Racing deserve a round of applause for their recent video antics that spread through the Internet like a leaked photo from a celebrity cell phone.

This time around, the team took their Veloster Rally Car out to the golf course where it replaced the traditional golf cart. Almost everything you can imagine that shouldn’t be combined into a video, is. We’re talking golf clubs, golf balls, a 500-hp Veloster with 600 lb-ft of torque, and cows. Yes, we said cows.

Really there’s no reason behind this video, other than the fact that millions of people will watch it which means millions of eye balls on Hyundai’s little Veloster.

Check out the video after the break.

For many, there is only one problem with the Hyundai Veloster: it’s slow. Funky asymmetrical design aside, the interesting new Hyundai product left enthusiasts wanting and so to solve that issue the Korean automaker has unveiled a new turbocharged model today at the North American International Auto Show in Detroit.

Hyundai has launched an inventive social marketing program called the “HYUNDAI RACE” at Times Square, one of the busiest city cross streets in the world. By downloading a controller app from the iTunes app store, participants can enjoy the HYUNDAI RACE featuring the all-new Hyundai Veloster on a prominent billboard via Hyundai WiFi.

South Korean automakers have been on a roll for the past two years and there are no signs of letting off. A radical departure from Hyundais of the past, the new Hyundai Veloster earned  GOOD DESIGN award in the transportation category. Held at the Chicago Athenaeum: Museum of Architecture and Design, GOOD DESIGN awards are handed annually to the most innovative designers in a broad array of industries– not just automotive.

Hyundai has been enjoying immense growth and success in the North American market over the last few years, having posted 21-percent growth in the first 10 months of 2011.  But now, Hyundai is only planning to increase production by 8-percent for the United States for 2012.

Hyundai hyped its Veloster and the automotive media had high hopes for the innovative odd four-door hatchback, but when the reviews came out, the praise was missing. Good? Yes. But great? Hardly.

Despite being confirmed a Photoshop fake by Hyundai themselves to Jalopnik, we’re pretty confident that the production 2013 Hyundai Genesis will look very close to this render. We’ve already seen some spy shots here and here, which gives us reasons to believe that this Photoshop isn’t far off from the real thing.

The Hyundai Veloster is arguably this year’s hot sport compact, and Hyundai came out in full force with a collection of Velosters covering both the “show” and “go” ends of the spectrum.

Rumored for months and perhaps even years, Hyundai has confirmed it will offer a Veloster Turbo model. Announced by Hyundai Motor America CEO John Krafcik at a media dinner in Las Vegas on the eve of the SEMA Show, the car will officially debut at the Detroit Auto Show this January. Krafcik was mum on Details regarding the engine output but did say it will be a turbocharged direct injection 1.6-liter 4-cylinder. Past reports have indicated the engine will make 204-hp and 195 lb-ft of torque.

ARK Performance has been hard at work on their SEMA 2011 Project Hyundai Veloster, and now finished photos of the vehicle have popped up online at Veloster.org. The theme of the project was to build a rally-inspired Veloster, featuring a custom twin-scroll turbo setup giving it 210-hp while its bright green and flat gray paint scheme gives it the aggressive look it needs.

Hyundai has revealed official details of its upcoming Veloster Turbo model, which is listed with a rating of 204-hp. A significant increase over the 140-hp of the standard model the Gama 1.6-liter 4-cylinder gets a twin scroll turbocharger and direct-injection. Full power comes on at just 6000 rpm, with a significant 195 lb-ft of torque at just 1750 rpm.

Hyundai has already admitted that they have two sets of tooling for their three-door Veloster, so that Hyundai can switch the door’s location for either left or right-hand drive markets, and the company has admitted that a Veloster with two rear doors is a possibility for the future.