#yokohama

It’s that tine of year again, time for the Yokohama Tire spring seasonal annual rebate promotion. Staring on April 1 through April 30, consumers looking for a new set of tires can get up to $125 back from a Yokohama prepaid Mastercard when buying four or five select Yokohama tires.

Yokohama Tires has updated its performance-oriented ADVAN line. The new ADVAN Neova AD09 will supplant the Neova AD08 and, according to the manufacturer, offers superior track and street performance. Buyers will have up to 51 sizes to choose from.

Tires are HUGELY important.

J.D. Power has released the results of its 2017 Original Equipment Tire Customer Satisfaction Study.

Good press for Chinese manufacturing is hard to come by these days. American consumers have faced numerous issues with products imported from the country. Lead-laced toys, melamine-tainted toothpaste and pet-food recalls are a few incidents that come to mind. But what about tires? Should you trust your life to bargain rubber?

Yokohama Advan has announced its two newest ultra high-performance tires, the Sport V105 and Neova AD08 R, both of which are available in the U.S.

Yokohama Tire is giving away over 400 tickets to the 2012 Los Angeles Auto Show through a promotion on its Facebook page.

Tires might not seem that complicated. But when it comes to buying a new set, there’s a lot to consider: width, sidewall height and load carrying capacity and more.

AC Propulsion, a global leader in electric drive design, development and manufacturing, announced today that the Yokohama-sponsored electric race car using AC Propulsion’s proprietary electric drive system broke it’s own record set last year at the 88th annual Pikes Peak International Hill Climb.

A pair of Lamborghinis will compete in the 2011 American Le Mans Series, marking a return to the series for the raging bull brand after a disappointing season back in 2004 with the Murcielago R-GT. It wont be the top-dog Murcies trading paint, but rather the more appropriate Gallardo models competing in the GT Class, alongside road rivals from Porsche, Ferrari and of course the Chevy Corvettes.

Hosted off-road racing champions Cameron and Heidi Steele, the “how to choose a truck/SUV tire” video is the latest of these short educational videos that help drivers learn more about tires, from proper maintenance to improving fuel efficiency. Other video topics have covered the importance of properly inflated tires and how to read the sidewall of a tire.

“It’s not easy trying to figure out what type of truck tire to get,” said Paul Algarin, Yokohama Tire product analyst. “As Cameron and Heidi explain, there are many factors to consider, including size, tread, performance and comfort. And who better to give truck tire tips than off-road stars like Cameron and Heidi? Their explanations are engaging and easy to understand.”

Other topics to be covered soon include ways to achieve better fuel efficiency, judging tread wear and choosing the correct winter tire. Watch for the next video that will come out this September. Watch the latest video after the jump:

To help promote Tire Safety Week (which is on right now), Yokohama Tire Corporation has released a series of short educational videos on its website and YouTube. To start things off with a bang, the first video features off-road racing champion and TV commentator Cameron Steele discussing the importance of properly inflated tires.

“Consumer awareness and education regarding tires is vital,” said Fred Koplin, Yokohama Tire director, marketing communications, “so we designed these short, entertaining videos to help consumers understand just how important tires are, especially since tires are the only part of a vehicle to touch the road.”

The videos in this series will run about two to three minutes in length and deal with a variety of tire safety issues. Just a few of the topics covered include: how to check air pressure, read a sidewall, ways to achieve better fuel efficiency, understanding braking distances and choosing the correct tire for a vehicle. Hosting these episodes will be Steele and his wife Heidi (who also happens to be an off-road racing champion), plus key Yokohama employees.

Watch the first video starring Steele after the jump.

The sub-$20,000.00 2010 Kia Forte Koup has made quite the splash amongst the younger demographics with its attractive price tag and 2.4L 173-hp engine. Its attractive, stylish yet aggressive lines clearly make a statement that Kia has stepped up to the plate to play ball, capturing a market that used to be almost exclusive to Honda, Acura and Scion. But much like their Japanese counterparts, Kia has looked towards marketing with customization and personalization, especially with the hip Forte Koup. The result? The Kia Forte Koup SX-R with a fine collection of accessories that have Forte Koup SX owners going wild for. The major disappointment for those in the US? It’s currently only available in Canada.

There will no doubt be numerous modified GT-Rs at this year’s SEMA Show. One of the nicest, is sure to be WALD’s Black Bisson model. WALD’s U.S. distributor, Jonari Corp., has said it is building a GT-R for the aftermarket trade show. The car will feature the full aero kit including side skirts, rear fender arches, a new front bumper with carbon fiber accents, a carbon rear wing and a carbon diffuser. Also included in the build are a set of 22-inch WALD P13F wheels with Yokohama Advan tires, WALD lowering springs and a full titanium exhaust from Arqray Japan.

With the launch of Nissan’s new zero-emissions website dedicated to the upcoming launch of the automaker’s new electric vehicle comes a sneak peek at the revolutionary EV.