New for 2020: The Genesis GV80, the brand’s first ever SUV made its official North American debut at a dedicated event in Miami prior to Super Bowl LIV. The GV80 continues the “Athletic Elegance” design language Genesis showed off on the 2017 concept of the same name. That translates to a bold diamond-shaped grille up front, with unique, bisected headlights flanking it. It’s a big rig, the GV80, but the gently curving character line along the flanks gives it a more graceful and less aggressive stance. It is built on a Genesis-specific platform which will also underpin the next-gen G80 sedan.

The cabin is as you would expect from a luxury brand and something even the Germans would take note of. Staples like leather and real wood abound inside. The interior design is minimalist, with the vents integrated into the dash for a clean look. A 14.5-inch touchscreen infotainment system sits perched on the dash. The screen can be operated by the Captive Control Pad or CCP for short. It’s a rotary type dial that is equipped to recognize handwriting. The infotainment system features gesture control as well. The design team has deliberately placed physical buttons for added functionality as well.

Engine options at launch include two turbocharged options: a 2.5-liter four-cylinder and 3.5-liter V6. Exact power levels are still in the air, but expect slightly south of 300 hp for the smaller engine and around 380 for the six-pot.

Genesis GV80 pricing starts just under $50,000 including destination. For $49,925 buyers can get into a rear-drive 2.5T model, in white with a solid black interior. V6 models come only with AWD, kicking off at $60,175 and running to north of $70k for all the bells and whistles.

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Genesis GV80 Features

The GV80 will feature a 14.5-inch split-screen infotainment system. It will come equipped with handwriting recognition for the navigation system. Also included is an augmented reality feature, which pairs directions with a front-facing camera feed on-screen to lessen the chances of missed turns. It will also come with an “active motion driver’s seat”, an industry first that combats fatigue by countering the affects of g-forces while cornering. The mid-size SUV will also come with front- and second-row heated and ventilated seats.

The Genesis GV80 also boasts of something called “Road Active Noise Cancellation” which generates sound waves to counter road noise and help make the cabin quieter.

The GV80 has an impressive list of standard safety features that are likely to make their way to the US market as well. It gets smart cruise control with machine learning which claims to adapt and improvise the system depending on how the driver drives. Other features include common active driver aids like blind-spot detection, lane departure warning, adaptive cruise control, forward collision warning, rear cross-traffic detection, and driver attention alert warning.

Genesis GV80 Powertrain

The Korean spec Genesis GV80 debuted with a 3.0-liter six-cylinder diesel. This engine, however, will not be coming to the US. Instead, we will get two turbocharged gasoline engines. One will be the new 2.5-liter four-cylinder possibly pushing out 290 hp. A 3.5-liter turbocharged V6, an enlarged version of the engine found in various Genesis models already, will also power the GV80. It will come with rear-wheel drive as standard while all-wheel drive will be an optional extra (or standard in Canada). Speaking of optional extras, the GV80 will feature two-row seating as standard and the third row will be an optional extra.

Genesis GV80 Pricing

GV80 2.5T RWD: Starts at $49,925

The base GV80 sneaks in under the $50k mark — though you’ll need to cough up $400 more if you want it in anything other than plain white.

As standard it comes with an eight-speed automatic and 19-inch alloy wheels. Genesis’ large 14.5-inch infotainment screen is also included across the board. The five-seat cabin comes trimmed in faux leather, with heated, 12-way power-adjustable front seats.

Even in base trim the GV80 features a healthy amount of safety and driver assistance tech. Genesis’ smart cruise control with machine learning is included, which can tailor its driving style based on the driver’s habits. Emergency braking, a highway driving assist (with auto lane change), lane keep and follow assists, blind spot collision avoidance, rear cross-traffic collision avoidance, and a driver attention warning are all standard as well. The liftgate is powered, with a hands-free feature.

A $3,900 Advanced Package adds a panoramic sunroof, wood trim, a heated steering wheel, ventilated front seats, wireless charging and a 21-speaker Lexicon audio system.

For $8,150 there’s the Prestige Package. It includes everything in the Advanced pack and also adds a full leather interior, 20-inch wheels, blind spot monitor, 360-degree camera, remote park assist, fatigue-fighting Active Motion Seat, and second-row heated seats.

GV80 2.5T AWD: $55,675

Why does the AWD model ring in five grand more than its two-wheel-drive sibling? Well, that’s because in addition to powering the fronts, the AWD packs in much of the RWD Advanced Package features. The only one it skips is the Lexicon audio system, though that, as well as 20-inch wheels, leather seating, remote parking, blind spot monitoring and the 360-degree camera are part of the $4,350 Advanced Package.

Drop $8,750 and the AWD Prestige pack enlarges the wheels to a full 22 inches. It also includes the Active Motion seat, second-row heated seats, and additional driver-seat powered features of the RWD Prestige. On top of that there’s a head-up display, active noise cancellation, and an electronically-controlled suspension capable of reading the road ahead and adjusting its setup to combat large bumps.

GV80 3.5T AWD: $60,175

Graduate to the more powerful six-cylinder GV80 and it comes with all of the features of the 2.5T AWD, plus 20-inch wheels and the electronically-controlled suspension.

The 3.5T’s Advanced Package adds most of the kit from the 2.5T AWD prestige pack, except the 22-inch wheels and active noise cancellation. Advanced+ drops in the third row seats with powered folding.

Sitting at the very top of the spec sheet is the AWD Prestige Package. Plump for this high-zoot GV80 and get 22-inch wheels, active noise cancellation, nappa leather, powered rear window shades, ventilated second-row seats, soft-closing doors, and a 12.3-inch full digital gauge cluster.

Detailed Specs

Price Range (USD) / $49,925 – $60,175
Engine / 2.5L I4 Turbo / 3.5L V6 Turbo
Horsepower (hp) / 290 / 390 (est)
Torque (lb-ft) / 310 / 400 (est)
Fuel Economy / NA
Drivetrain / 8AT, RWD / AWD