SEMA 2009: SMS Supercars Announces Superparts Division to Sell Parts Individually
Over the past year or so Steve Saleen’s new project, SMS Supercars has released high performance versions of the Camaro, Mustang and Challenger. This week at the Specialty Equipment Manufacturers Association (SEMA) Show, SMS announces the introduction of SMS Superparts, a division of the company that will sell the parts individually through a distribution network.
“We are excited to launch our newest addition to the SMS Supercars family right here at SEMA, where it all happens,” said Steve Salleen. “To have a strictly SMS Superparts display was a conscious choice on my part. I wanted to underline the importance of the aftermarket business, the passion of the enthusiasts and the true Steve Saleen fans.”
Saleen also included a second announcement, the introduction of the SMS 296 supercharger for the 2005-10 Mustang. This new blower is expected to produce output of 475-hp, with higher output packages reaching all the way to 650-hp.
For photos of the new SMS 296 Supercharger installed on a 2010 Mustang, as well as a Sour Grape Green 2010 SMS 570X Challenger, check out the gallery below.
GALLERY: SMS Superparts Cars at SEMA
Official release after the jump:
Orange County, California. (November 3, 2009) Today, at the 2009 SEMA Show in Las Vegas, Steve M. Saleen, President and CEO of SMS Supercars, announced the formation of his nationwide sales, distribution and installation network SMS Superparts. On its own display area, SMS Superparts showed a virtually unmodified 2010 Ford Mustang with the new SMS 296 Supercharger under the hood, as well as a production version of the 2010 SMS 570X Challenger in Sour Grape Green. Center piece at the impressive display was the SMS 296 Supercharger.
Says Saleen: “We are excited to launch our newest addition to the SMS Supercars family right here at SEMA, where it all happens. To have a strictly SMS Superparts display was a conscious choice on my part. I wanted to underline the importance of the aftermarket business, the passion of the enthusiasts and the true Steve Saleen fans. Right now, SMS Superparts is actively looking for installers around the country, who will be selling Mopar, Mustang and Camaro enthusiasts the SMS 296 Supercharger™ System and all other performance parts from SMS”.
While the SMS 296 Supercharger™ System is standard on all SMS Signature Series Cars –the SMS 570 and 570X Challengers and SMS 460 and 460X Mustangs have been launched so far –, it can also be ordered as an aftermarket performance solution through SMS Superparts. Says the Head of SMS Superparts, Jon Clark: “SMS Superparts is your one-stop-shop for all your performance needs, starting with the awesome, patented SMS 296 Supercharger™ System, through the SMS S4 Suspension, wheel and tire packages, to aerodynamic body parts and our famous SMS Red Butterfly™ Induction hood. This way, every enthusiast out there with a 2008 or newer Dodge Challenger, a 2005 or newer Ford Mustang and – coming soon – a 2010 Chevrolet Camaro can personalize their car with genuine Steve Saleen designed and produced parts. Only SMS Superparts can rely on Steve’s 30 year experience in racing, development and retail.”
SMS Superparts plans that its nationwide network of retailers and qualified installers in the major markets will become the point of contact for customers purchasing performance components from SMS Superparts and having them installed. SMS 296 Supercharger™ Systems installed by Steve Saleen-qualified retailers will come with the full factory warranty from SMS Supercars.
While Mr. Saleen expects the SMS Superparts top seller to be the SMS 296 Supercharger™ System, he envisages that most of his fans will not stop there; “I see people fitting our SMS 296 Supercharger™ System to an existing Mustang or Challenger and coming to us for more. We offer high-performance suspension and brake systems, aerodynamically efficient body parts and our patented butterfly hood – which looks and performs great, – as well as smaller components that make each car unique. And for those of you whose partner has one of those cars – Christmas is just around the corner, and you can find everything on our website www.smssupercars.com/superparts.html”, says Steve Saleen with a smile. Christmas is in 51 days…
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
More by Colum Wood
Comments
Join the conversation
Here are some more pictures of the Saleen 570x Challenger with an "alternate" review http://www.jlaforums.com/viewtopic.php?t=11770605