Report: Toyota Turns-Down Award for Recalled Prius

Colum Wood
by Colum Wood

Toyota has made the bold move to turn down a prestigious Japanese automotive award, given to the automaker for the new Prius model just days after a recall was announced for the hybrid’s ABS brake system.

The award, handed out annually by the Japanese Ministry of the Economy, Trade and Industry celebrates a vehicle’s energy efficiency. Not only is the new 2010 Prius a fuel-economy leader, but it was also the top selling model in Japan last year. Toyota cited the Prius’ recall and said it would be appropriate considering the circumstances.

Toyota has not commented if it will also turn down Motor Week’s Best of the Year award, which was just announced last Thursday.

[Source: InsideLine]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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