Porsche Panamera Is Porsche's Best Selling Car
Porsche‘s decision to sell a four-door sedan, over the loud objections of “diluting the brand,” appears to have been vindicated, as the Panamera climbed to the top spot in the Porsche sales race, moving an impressive 678 units in April. The fact that the Panamera is a pretty expensive car, and not an entry level model like a Boxster or Cayenne, shows that the market for pricey performance sedans is still there, and the Porsche brand is strong enough to challenge both the Mercedes and BMW’s of the world as well as more niche players like Maserati and Jaguar.
Porsche’s total sales were down about 6% in April, but the company remains optimistic – as they should, when a six-figure sedan is selling like hot cakes.
[Source: TopSpeed]
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