Hyundai Calls Out MINI, Offers to Stand-In for Porsche at Road Atlanta Race
By now were sure you’ve heard about MINI‘s challenge to Porsche to come out and race at Road Atlanta. A genius piece of marketing no doubt, but it appears two can play at this game as Hyundai has just turned the tables on MINI in a new YouTube video, offering to step in for the timid German juggernaut.
Commenting that “We’d be happy to show you the line at Road Atlanta, where we laid down our Epic Lap” Super Bowl commercial, Hyundai has thrown down the gauntlet and, quite frankly, after the incessant taunting MINI has given to Porsche, we’re not sure the fun British brand can refuse.
Hyundai does admit that they won’t be able to make the planned June 21st even, stating that their hired-hitman racer Rhys Millen will be out attempting to set a Pikes Peak world record in a a Genesis-powered race car. Instead the Korean underdog has suggested July.
We’re sure MINI didn’t foresee this when they cooked up the MINI vs. Porsche challenge and right about now they’re probably regretting they did.
See the video after the jump:
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And now, the table is turned. Will MINI be man enough to accept Hyundai's challenge?