First Fiat 500 in Canada Auctioned Off for $85,000
There’s a lot of hope that the Fiat 500 will be a success here and its almost certain to be a hit in Canada, where small cars make up a much larger segment of the market. This past weekend Chrysler Canada auctioned off the very first of a series of 500 Prima Edizione limited editions 500s, fetching an impressive $85,000. As the first of that set, this car bears the badge “Numero Uno.”
The auction took place as a part of the annual Venetian Ball in Toronto, with all proceeds from the sale being donated to Villa Charities, which works with elderly Italian-Canadians.
“The enthusiastic bidding for this iconic vehicle, and the fact that it sold for $85,000, underscore the excitement and interest the Fiat 500 has generated since Fiat’s return to Canada was first announced,” said Ed Broadbear, Vice President of Marketing – Chrysler Canada.
The Fiat 500 is set to make its U.S. production debut at the LA Auto Show in November, with sales starting shortly thereafter. Next year a convertible version will be offered, with higher-performance Abarth models to follow.
GALLERY: Fiat 500 Prima Edizione Numero Uno
Get more Fiat 500 news and info at Fiat500Owners.com
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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