Lincoln MKZ Hybrid Makes Up Over a Fifth of MKZ Sales
The Lincoln brand might have a lot of catching up to do when it comes to competing in the luxury segment, but perhaps they’re on to something with hybrids. According to some recent figures released by the Ford luxury arm, a total of 394 MKZ Hybrids were sold in February, over a fifth (22 percent to be exact), of total MKZ sales that totaled 1,774.
There’s good reason for the preference, namely that the 41/36-mpg (city/hwy) car is priced identically to the non-hybrid model at $35,180.
By comparison, the mechanically-similar Ford Fusion Hybrid sold 1,379 units in February, with its much higher sticker price relative to the rest of the Fusion lineup meaning it accounted for just 6 percent of overall sales.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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