Volvo Concept Universe Previews Next-Gen S80, Brand's Future Design Direction

Nauman Farooq
by Nauman Farooq

Volvo is not a company that is typically associated with bold designs, but in recent years, they have been showing a wilder, more creative side.

Continuing with their creative trend, Chinese owned Volvo has just unveiled a new concept car at the Shanghai Auto Show, called the Concept Universe.

This new take on a boxy Volvo might look like a cross between some Lincoln and Ford concept cars from the last few years, but there is a good reason for that. Volvo’s vice-president of design Peter Horbury did once run Ford’s design studios so hence the lines are quite similar. Horbury had worked for Volvo in the past also, when the company was owned by Ford. He was the man behind the original C70 coupe and convertible.

According to Volvo’s CEO Stafan Jacoby, the Concept Universe is; “a sneak preview of what people can expect from our next top-of-the-line sedan.” Could this be the replacement for the now aging S80 sedan? Only time will tell.

GALLERY: Volvo Concept Universe

Nauman Farooq
Nauman Farooq

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