Mazda To Develop Chinese Market Sub-Brand

Derek Kreindler
by Derek Kreindler

Mazda and Chinese joint venture partner Chang’an are reportedly developing a new sub-brand for the Chinese market, with their first offering based on the outdated but still excellent 1st generation Mazda3.

Mazda still sells the older Mazda3 in China, while importing the current Mazda3 hatchback. The current car will be joined by a Chinese made version of the contemporary Mazda3 sedan, ostensibly with the new SKYACTIV engine capable of 40 mpg, while the older model will get a re-styling and move to the sub-brand’s lineup sometime this year.

[Source: China Car Times]

Derek Kreindler
Derek Kreindler

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