Formula Drift To Air On NBC Sports In 2012?
Versus, the network that currently airs Formula Drift coverage, was recently acquired by NBC Sports. Starting on January 2nd, 2012, Versus will officially become the NBC Sports Network.
The name change will start with the coverage of the NHL Winter Classic and NBC Sports will continue to market and brand on previous-Versus programming. As part of the Versus rebrand, the NBC Sports Group will also be updating its logo, making its peacock larger and using new fonts for the NBC Sports.
It will be interesting to see if Formula Drift will continue to air on the new NBC Sports Network, which could impress potential sponsors of the drift series more so than hearing that their television coverage comes from Versus – even though they’re just the same.
[Source: AOL Sporting News via Wrecked Magazine]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation