Toyota Gets New Styling Chief, New Aesthetic Direction

Derek Kreindler
by Derek Kreindler

Toyota‘s new styling chief, Dezi Nagaya, wants to abandon the company’s previous conservative design language for a new direction that is “…more dynamic, more masculine, sportier, with a more obvious design theme and a face to represent the company and the brand.”

Nagaya’s challenge comes with creating a unified styling language that can span everything from the Land Cruiser to the Camry to the upcoming Scion FR-S, which will be sold as the Toyota FT-86 in Japan. Nagaya said that Toyota will adjust how aggressive their vehicles look, with volume models sticking to a relatively conservative direction while models like the FT-86 would be much more exciting.

Nagaya was previous responsible for the second generation Toyota Prius and the Lexus L-Finesse design language.

[Source: Automotive News]

Derek Kreindler
Derek Kreindler

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  • Ks Ks on Oct 06, 2011

    So very close! I am in a cloud dreaming still of Supra Mkiv version 2.0!

  • Ks Ks on Oct 06, 2011

    FR-S looks like a facelift gone wrong.