Toyota Gets New Styling Chief, New Aesthetic Direction


Toyota‘s new styling chief, Dezi Nagaya, wants to abandon the company’s previous conservative design language for a new direction that is “…more dynamic, more masculine, sportier, with a more obvious design theme and a face to represent the company and the brand.”

Nagaya’s challenge comes with creating a unified styling language that can span everything from the Land Cruiser to the Camry to the upcoming Scion FR-S, which will be sold as the Toyota FT-86 in Japan. Nagaya said that Toyota will adjust how aggressive their vehicles look, with volume models sticking to a relatively conservative direction while models like the FT-86 would be much more exciting.

Nagaya was previous responsible for the second generation Toyota Prius and the Lexus L-Finesse design language.

[Source: Automotive News]