Brandmotion Readies Custom FIAT 500 In Time For SEMA

Danny Choy
by Danny Choy

The SEMA Show (Specialty Equipment Market Association) provides the unique opportunity to let suppliers and aftermarket tuners showcase their new products and innovations. This year, Brandmotion, an award winning supplier of OEM-grade custom products, earned the opportunity to work with FIAT to customize a 2012 FIAT 500.

FIAT launched a competition for aftermarket suppliers to come up with a practical yet creative line of customization options for the active drivers who want to find a fun driving experience.

Brandmotion president Jeff Varick says, “We’re extremely pleased to receive this honor. The new FIAT 500 is a stylish, well-built vehicle that shows a very fresh way of thinking about the modern automobile. The competition tasked us with thinking of the vehicle as if we were building it, not modifying it. We pride ourselves on providing highly functional interior personalization solutions that target the emerging needs of vehicle buyers, and our efforts were rewarded with this selection.”

Brandmotion’s project, known as the Urban Loft 500, represents a “Space that is minimal yet functional, with amenities that are readily accessible. It’s small enough to be practical, but with enough space and style to provide an upscale experience.”

Watch out for the Urban Loft 500 at the SEMA Show located at the Las Vegas Convention Center from November 1-4, 2011. Also, visit Brandmotion’s facebook page to check out their progress so far.

Danny Choy
Danny Choy

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