Pontiac Buyers Loyal To General Motors
Fears that General Motors would lose former buyers of Pontiac vehicles to other brands appear to be unfounded, according to the latest data from Edmunds.
While the controversial axing of the Pontiac brand led to fears that GM would lose former customers of the brand, data shows that nearly 40 percent of Pontiac customers opted for another GM vehicle in 2011, up from 31.7 percent in 2010. Chevrolet seems to be the most popular brand for former Pontiac owners, with nearly 28 percent opting for a Chevy. Brands like Ford, Honda and Toyota have conquest rates well under 10 percent each, proving that imports haven’t been such a draw for this demographic.
[Source: Edmunds Auto Observer]