Americans Embracing Diesel-Powered Passenger Cars

Jason Siu
by Jason Siu

There was a time in North America that the letters “TDI” and the word “diesel” was unknown. In fact, most American consumers wouldn’t even understand the idea of a diesel-powered passenger car, save for the dreadful Oldsmobile diesels of the 1970’s. But times have changed, or rather gasoline prices have skyrocketed, and more and more Americans are embracing the idea of a diesel-powered passenger car.

The ability for a diesel-powered passenger car to offer plenty of fuel efficiency alongside some good ‘ol fashioned low-end torque has clearly captured the attention of American consumers. Even though diesels currently only represent about 3-percent of the total American market, auto supplier Robert Bosch LLC claims that figure could increase to 10-percent over the next decade.

Volkswagen currently offers the most diesel-powered vehicles in America and has reported a 37-percent increase in diesel sales this year. And while most of the diesel vehicles in the United States comes from European manufacturers, Chevrolet and Mazda will also be turning to diesel in 2013.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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