Subaru Share The Wealth Event Aims For $5 Million In Donations
Starting today, through January 3, 2012 you can feel especially good about buying or leasing a new Subaru.The company kicks off their fourth annual Share the Love event that lasts 46 days and promises to raise as much as $5 million in charitable donations.
The company will donate $250 for every new sold or leased car off their lots to one of the following five charities: American Forests, The American Society for the Prevention of Cruelty to Animals, the Make-A-Wish Foundation, the Meals On Wheels Association of America, or the Special Olympics.
Subaru says they will also give an additional $250,000 to the five charities based on votes collected via Facebook. Each user may vote to allocate one dollar and share the experience with friends to promote more voting.
Their $5 million mark might actually get reached considering the past three events raised almost $15 million in total. Subaru also has more than 600 dealerships across the U.S., which translates into each dealership selling or leasing at least 34 cars before the deadline.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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I think it is more effective to donate people in Tohoku, especially when the company is Japanese.