#SocialMedia

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Today is May 4th, also known as Star Wars day and automakers are getting in on all the fun.

The Zoolander 2 marketing machine is running at full tilt. 

America-based PSC Motors is looking to offer a supercar for around $75,000.

BMW is the most popular automaker on Instagram, based on geotagged posts in the U.S.

Automotive enthusiasts worldwide are excited for the return of classic nameplates.

Over 4.6-million people have liked Jeep’s Facebook page.

In a study which isn’t entirely surprising, new vehicle buyers who purchase a vehicle based on its technology, consume media at high rates.

The man behind Ford‘s successful social media efforts has left the company.

Each day we strive to report the latest automotive news but not all stories are created equal. Some just have a life of our own, especially on social media.

Shared heavily on Facebook, Twitter and Google+, here are our most viral news stories from the past seven days.

For the second straight month, Ford has secured the overall lead in online discussions while both BMW and Toyota surged passed Chevrolet in October.

Ford generated the most online buzz of any automaker in September according to a report by Phoenix Marketing International.

Chevrolet and Ford continue their dominance at the top of the social buzz report with the two American automakers generating the most online conversations in August.

Toyota is picking up the pace when it comes to discussions about the brand on social media, though it still trails domestic heavyweights Chevrolet and Ford according to a new report.

Lexus has launched its Instagram social media channel (lexususa), kicking it off with a focus on its new 2014 IS with video and images showcasing the sporty sedan.