Lotus Cars USA Announces New CEO

Luke Vandezande
by Luke Vandezande

Lotus Cars USA made the public announcement that former Ferrari CEO Maurizio Parlato is the new CEO of their U.S. operation.

Parlato has actually been with the company for a few months, but Lotus spokesman Kevin Smith told Automotive News Lotus hadn’t made the announcement until recently because they had been too busy appearing at auto shows.

Parlato’s move to Lotus is part of an effort by the company to improve their market share. The switch actually took place mid-September, though the official announcement didn’t come until November 16.

Before coming to Lotus, Parlato ended a 20-year career with Ferrari on January 1, 2010, of those 20 years, he spent seven as CEO.

Smith said Lotus is looking to strengthen their dealer network in the U.S. in anticipation of increased sales.

“[Parlato] is a welcome addition to the team,” Smith said. “He’s brought in a lot of energy already and great contacts in the industry.”

[Source: Automotive News]

Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.

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