Mercedes-Benz Posts Strong November Sales, Closes Gap With BMW
For the second straight month, Mercedes-Benz topped BMW in sales, bringing them just 1,600 units behind in annual deliveries to its German luxury counterpart. Both brands are trying to replace Lexus, who has been at the top of the luxury sales list for the past 11 years, and this years’ race is probably the closest.
With the tragic earthquake and tsunami hitting Japan back in March earlier this year, Lexus cars and SUVs were low in supply dropping their brand’s year-to-date sales 14-percent to 173,197. In November however, Lexus increased US deliveries by 6.7-percent. Meanwhile, Mercedes-Benz sales rose 47-percent in November to 26,796 to help them top BMW for two months in a row. BMW’s sales in November rose 7-percent bringing their November total to 21,521.
Looking at the year as a whole, BMW’s lead over Mercedes-Benz in sales is only 1,582 – so another strong month by Mercedes-Benz could catapult them over rival BMW to close off the year. Mercedes can attribute their recent boost in sales to their refreshed C- and M-Class vehicles. The C-Class Coupe has become a respectable rival to BMW’s 3-Series, and Mercedes is currently offering some very attractive lease specials.
[Source: Automotive News]