Mercedes-Benz Posts Strong November Sales, Closes Gap With BMW

Jason Siu
by Jason Siu

For the second straight month, Mercedes-Benz topped BMW in sales, bringing them just 1,600 units behind in annual deliveries to its German luxury counterpart. Both brands are trying to replace Lexus, who has been at the top of the luxury sales list for the past 11 years, and this years’ race is probably the closest.

With the tragic earthquake and tsunami hitting Japan back in March earlier this year, Lexus cars and SUVs were low in supply dropping their brand’s year-to-date sales 14-percent to 173,197. In November however, Lexus increased US deliveries by 6.7-percent. Meanwhile, Mercedes-Benz sales rose 47-percent in November to 26,796 to help them top BMW for two months in a row. BMW’s sales in November rose 7-percent bringing their November total to 21,521.

Looking at the year as a whole, BMW’s lead over Mercedes-Benz in sales is only 1,582 – so another strong month by Mercedes-Benz could catapult them over rival BMW to close off the year. Mercedes can attribute their recent boost in sales to their refreshed C- and M-Class vehicles. The C-Class Coupe has become a respectable rival to BMW’s 3-Series, and Mercedes is currently offering some very attractive lease specials.

[Source: Automotive News]

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Bill Bill on Dec 04, 2011

    The ML is the best SUV out there. I had the 2010 and 2011, and the 2012 is so amazing, the steering is precise and interior is so rich. There is no better SUV on the road.