Lotus F1 Team E20 Teaser Takes Unexpected Direction [Video]
Try this little experiment: put a pair of headphones on if you can, or just turn the volume up. Skip to the bottom of the page and watch the video, but do it with your eyes closed. Come back and read the article after that.
It’s the kind of outside-the-box thinking one might hope for with a brand launching into Formula One racing for the first time. Although the Lotus name has been around in F1 since 1958, there’s an important distinction: Team Lotus and Lotus weren’t exactly the same group.
The name disappeared from the sport between 1994 and 2010 when it came back under license to Tony Fernandes, an entrepreneur best known for turning once-failing Air Asia into a successful publicly listed company. For the upcoming year, Lotus will run under their own name, while Fernandes’ team will re-emerge as the Caterham F1 Team.
The Caterham CT01 car made the news last week after its photos leaked a day early onto the internet. We don’t have much information on the Lotus car yet, but we do know that 2007 Formula 1 world champion Kimi Raikkonen will be at the wheel.
Watch the teaser below.
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Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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Wheres the video?
Wow, we have seen another act, of a 12 year old CEO OF LOTUS, the guy has driven the likes of success into the ground, one more time, the biggest mistake lotus owners have made is letting Dandy boy spend money and make too many decisions, This is what one person that has all the answers dose (((it dont work))) burn Dandy boys ideas down, If you have a lotus sale it, the appeal is going down, we understand, the apple of a marketable item is based on its worth and the ability to get people to perceive the value as a needed item, were in the universe dose making this swizzle stick a great move, we are trying to get 12-22 year kids to buy cars and poor people, great job Dandy boy, some one screwed up giving Dandy boy the CEO job why we could have given him a job at Lotus but at the back of the room with no Desk, Pen or Paper.