Future Car Colors Trends to Include Earth Tones With Berry and Copper: Report
The world’s leading chemical company, BASF, has released its 2012 Color Trend Report, forecasting the automotive colors of the future.
According to BASF’s report, future paint shades will be “naturally cultivated” with nuanced berry and copper tones, along with natural colors such as brown, blue, and green. BASF predicts that green will become a popular color for cars in the next four to five years, despite its small role on today’s paint shades. The company also believes that popular shades of white, silver, and gray will give way to saturated colors likes blues and browns.
As it looks towards the future, BASF believes the roads will be filled with “powerful color experiences” as intensive browns, coppers, and bright emeralds fill our streets. BASF has also paid close attention to the automotive market in China, where car buyers will go out of their way to order special colors such as gold for their vehicles.
“Although popular staple colors such as silver, black and white make up approximately 50 to 80 percent of current production, there is a rich diversity of potential shades that is returning to the market,” said Paul Czornij, Technical Manager for the BASF Color Excellence group. “The increasing inclination of society to celebrate beauty in earth tones and more traditional green and blue hues is the basis for this trend.”
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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