Lotus Pulls From 2012 Paris Motor Show
Two years removed from announcing its “ new era“, British automaker Lotus has withdrawn from attending the 2012 Paris Auto Show. Twenty four months ago Lotus was the star of the show, unveiling an entire new future lineup of vehicles.
The show organizers have confirmed that Lotus will indeed not make an appearance at this year’s show, undoubtedly caused by its recent internal turmoil that included the removal of Dany Bahar as CEO. One could argue that this will be a pivotal moment in the sports car maker’s history and what direction they decide to go from here will be vital to its survival.
Not attending the Paris Auto Show doesn’t necessarily mean that Lotus is in real trouble. More so that the automaker wants to ensure that it knows which direction it’s heading for the future before making any real big announcements. The fact that it had a strong showing in its home territory at the recent Goodwood Festival of Speed, should shut down any rumors that the company is going under anytime soon.
Either way, we hope that Lotus founds the right path, as there are fewer and fewer dedicated sports car makers left in this world.
[Source: Car and Driver]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Maybe Lotus will smarten up and go back to the cars it used to make. Love the Evora but how about something a bit more affordable.